In a continuing trend for cloud based companies, Reputation.com has said: the cloud hacked again.  They let users know via email on April 30th, 2013 that it’s data had been breached.  The company does not believe credit card data was taken, but the breach is particularly embarrassing because the company helps users manage their online identity.

The company said the hackers obtained names, date of birth, and possibly encrypted user login credentials. Since many people use the same passwords on multiple websites, usernames and passwords can be valuable because they can let hackers login to other sites to gain more information.  To it’s credit, reputation.com immediately notified users and changed passwords to mitigate damage.